It is 12:02 am and I can't sleep. I've just been reading Mari Smith's book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web, and I am buzzing with ideas about how to put the ideas into practice, not online but in real life.
It has spurred on an idea I had recently about increasing how I connect with the public at work via a bulletin board in the waiting room. As I lay in bed just now, I was thinking of how I could create a bulletin board that would be more engaging, provide a way to share information about speech and language development with the public, and create more of a personal experience that might make people feel more comfortable with referring their child for speech-language services (i.e., because they feel the 'know me' on some level by reading what I share on the bulletin board).
Currently the bulletin board in the waiting area has a very old looking poster with speech and language development milestones on it. The information is still good, but it has been there for ... I don't know how many years and I'm sure something that was more dynamic and changing might catch peoples interest more, as they are waiting for their child to go in (or recover from) vaccinations.
Some of my ideas so far are:
- Putting up nice wrapping paper as a background (think Twitter)
- Having a bio type area (again think Twitter) encouraging people to get to know their local SLP, possibly with my photo (though, I'm generally not that type) to make me more approachable if parents see me walking by, or if they are considering referring their child for an assessment
- Printing colour copies of articles that I find online, with good information for parents, and pinning them to the bulletin board under a heading like "interesting articles" (such as this one about a new study on boys and reading)
- Posting the BCASLPA "Did You Know ... " posters
- Sharing information about local events that would provide good language learning opportunities like the Esquimalt Free Story Fest or events at the Esquimalt Public Library
Okay, hopefully now that I've written this down I will be able to get some sleep. Maybe tomorrow (actually later today) I will post a picture of the bulletin board as it is right now - the "before picture" - and add it to this post.